Our Common Goal
We will prioritise on the process of trend forecasting and the deliverables of a forecaster. You will acquire the skills to be methodical, accurate & innovative.
Researching Trends and being in tune with the future of design and the world at large is a key skill in the Creative Industry. When learning to research trends and forecast, there are a number of challenges. It’s time to tackle the struggles that stopped you from feeling confident about forecasting trends or paused your progress. Do any of these pain points feel familiar?
Who is this Course for?
Whether you are a Designer, Buyer, Merchandiser, Marketer, Academic, Student or simply Curious, becoming knowledgeable on how trends can be researched, identified and then communicated into a report is what this comprehensive course will take you through step-by-step.
The course is for those who want to acquire:
We will focus on Macro and Micro Trends affecting the Style Industries. I will teach how to cross triangulate the Cultural,Technological, Scientific, Socio-Political and Artistic signals that point to the future.
If you’re not a Fashion Designer, or a Designer at all for that matter, the course will be invaluable as you will garner the methodology I have myself applied to the fields as diverse as Beauty, Retail, Tech and Fashion.
The course will teach how to structure your argument and communicate key trend concepts visually and through trend writing. And in the age of Automation and Artificial Intelligence, to differentiate yourself from a machine, it's key to remain original and have a point of view through critical thinking and creativity.
What To Expect in Class
What will be your Toolbox and the Resources made available to you? For a lifetime.
Your Teacher will be right there with You
How will you be able to access your Instructor, share your comments, ask questions and network?
Geraldine Wharry's global experience as a Fashion Futurist and Designer has led her to collaborate with leading brands, agencies and institutions across Europe, Asia and the USA within Fashion, Beauty, Tech, Innovation, Marketing and Retail. Her clients have included Wgsn, Dior Beauty, Samsung and 7 For All Mankind.
She is based in London where she runs her consultancy, after working in the USA for 11 years in New York and Los Angeles. Geraldine is originally from Paris where she studied Textile Design. You can find out more here.
Passionate about knowledge and from a family of educators, artists and scientists, Geraldine has also dedicated herself to public speaking, mentoring, lecturing at leading universities and writing for publications ranging from Dazed Beauty to Fashion Network.
"Geraldine's guide to trend forecasting is comprehensive and straight forward. Furthermore she uses clear examples so you can better understand the theory. The graphics are outstanding and the structure is intuitively organized. I think it is the perfect tool for someone starting out in the forecasting field. I couldn't recommend it more."
- Ana Maria, Contributor to Elle Deco Romania and interior design PR consultant, Prague Czech Republic.
" During my course at IED, Geraldine taught me that to be a forecaster and detect the future, not only you must work on your skills to recognise patterns through society and disciplines but simultaneously you should keep thinking how those changes, that are occurring before your eyes, will impact the future. Geraldine was an inspiring teacher, futurist and even more as a person."
- Giulia Moschen Bracho, Trend Researcher