"Fashion Forecasting: Trend Hunting & Gathering”: Learn how to Research Trends and Create Reports

Our Common Goal

We will prioritise on the process of trend forecasting and the deliverables of a forecaster. You will acquire the skills to be methodical, accurate & innovative.

Researching Trends and being in tune with the future of design and the world at large is a key skill in the Creative Industry. When learning to research trends and forecast, there are a number of challenges. It’s time to tackle the struggles that stopped you from feeling confident about forecasting trends or paused your progress. Do any of these pain points feel familiar?

  • How & when a trend repeats itself?
  • How to work around a trend project brief?
  • How to write reports?
  • How to analyse trends applying a structured methodology?
  • When to stop researching and to start making sense of the patterns?
  • What is the difference between micro & macro trends?
  • The balance between data gathering and intuitive research?
  • How to prioritise what is important and not just personal preference?
  • How to narrow down all the information collected into key messages?

Who is this Course for?

Whether you are a Designer, Buyer, Merchandiser, Marketer, Academic, Student or simply Curious, becoming knowledgeable on how trends can be researched, identified and then communicated into a report is what this comprehensive course will take you through step-by-step.

The course is for those who want to acquire:

  • Rigorous methodology of researching and identifying trends
  • A futurist’s way of uncovering, communicating and delivering insights.

We will focus on Macro and Micro Trends affecting the Style Industries. I will teach how to cross triangulate the Cultural,Technological, Scientific, Socio-Political and Artistic signals that point to the future.

If you’re not a Fashion Designer, or a Designer at all for that matter, the course will be invaluable as you will garner the methodology I have myself applied to the fields as diverse as Beauty, Retail, Tech and Fashion.

The course will teach how to structure your argument and communicate key trend concepts visually and through trend writing. And in the age of Automation and Artificial Intelligence, to differentiate yourself from a machine, it's key to remain original and have a point of view through critical thinking and creativity.

What To Expect in Class

What will be your Toolbox and the Resources made available to you? For a lifetime.

  • 6 Modules
  • An average of 10 lectures per module
  • Videos and Screen cast tutorials adding up to 2 1/2 hours
  • Resources libraries of where to research online and offline
  • Research Library templates in Excel and Numbers formats
  • Trend Report template in InDesign, KeyNote and Powerpoint formats
  • Networking and Feedback page built in the course portal as well as An exclusive Trello Board
  • Exercises and Quizzes throughout the module
  • Checklists at the end of each module to track progress
  • Tutorials on how to organise your research
  • Tutorials on how to create your report

Your Teacher will be right there with You

How will you be able to access your Instructor, share your comments, ask questions and network?

  • A shared Trello Board to post feedback, network and share questions
  • A Community page within the course portal for feedback, comments and networking
  • Live Sessions with your teacher scheduled in the course
  • A help section where you can also message your teacher privately

Your Instructor

Geraldine Wharry
Geraldine Wharry

Geraldine Wharry's global experience as a Fashion Futurist and Designer has led her to collaborate with leading brands, agencies and institutions across Europe, Asia and the USA within Fashion, Beauty, Tech, Innovation, Marketing and Retail. Her clients have included Wgsn, Dior Beauty, Samsung and 7 For All Mankind.

She is based in London where she runs her consultancy, after working in the USA for 11 years in New York and Los Angeles. Geraldine is originally from Paris where she studied Textile Design. You can find out more here.

Passionate about knowledge and from a family of educators, artists and scientists, Geraldine has also dedicated herself to public speaking, mentoring, lecturing at leading universities and writing for publications ranging from Dazed Beauty to Fashion Network.



"Geraldine's guide to trend forecasting is comprehensive and straight forward. Furthermore she uses clear examples so you can better understand the theory. The graphics are outstanding and the structure is intuitively organized. I think it is the perfect tool for someone starting out in the forecasting field. I couldn't recommend it more."

- Ana Maria, Contributor to Elle Deco Romania and interior design PR consultant, Prague Czech Republic.

" During my course at IED, Geraldine taught me that to be a forecaster and detect the future, not only you must work on your skills to recognise patterns through society and disciplines but simultaneously you should keep thinking how those changes, that are occurring before your eyes, will impact the future. Geraldine was an inspiring teacher, futurist and even more as a person."

- Giulia Moschen Bracho, Trend Researcher

Frequently Asked Questions

When does the course start and finish?
The course starts on June 17th 2019! It is a completely self-paced online course - you decide when you start and when you finish. Course registration closes on June the 17th at 11pm BST.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
I have other questions before enrolling. Can I talk to someone?
Of course. Simply email [email protected] and we'll be glad to answer your question before you enrol.
I’m an experienced Trend Forecaster. Would I still benefit?
I always enjoy the opportunity to learn new tips and tricks by watching the process of others’. I’ve packed this course full of content from my personal experiences that I hope you’ll find useful! I think for experienced forecasters this course will help confirm and refine their techniques and also bring valuable examples and resources to add to their toolbox.
I am not a Fashion Designer, will this type of Trend Forecasting Methodology work for me?
Absolutely! I work across a variety of fields from Beauty to Tech, Retail to Fashion and throughout I have been able to apply the same methodology successfully with my clients and in my business.
With this course can I get a job as a Trend Forecaster?
I cannot guarantee a job as trend forecaster will be lined up for you after this course. This is not what the course is about or a service I offer. However the course will teach you the tools to know how to research trends and create an impactful report, something you can harness for your portfolio and during interviews. AND we offer the course certification which you can include in your CV/ Resume.
Will this course teach me how to manage a trend forecasting project?
The course will teach you the fundamentals of creating a trend report. We will also discuss the different types of deliverables and what is a project brief, whether it's been given to you or created by you. But I will not teach how to create a detailed project brief that includes a pitch and pricing of your services as this would be another course on to itself.
When can I have access to my teacher?
I will track your questions and progress, post my feedback and guidance in our Community page as well as our shared Trello Board. This is where you'll find your teacher active British Standard time from 9am to 6pm Monday to Friday. Bear in mind I run a business myself and will respond to your questions as soon as I can during business hours. The added benefit of the course is there will be a live session once a week to answer questions during June and July to start with.