Master the soft science, art and strategies

of future foresight to create   

visionary impact and shape the future

Our instructors on Forecast Like a Futurist


Our lectures are led by Futurist and Trend Atelier founder, Geraldine Wharry. Along the way guest lecturers have contributed on expert subject matters:

- Cultural Trend Researcher Chloe de Ruffray
- Speculative Designer/ Design Educator Tina Gorjanc
-
Strategist/ Hypebeast managing editor Caitlin Monahan
- Hackmasters cofounder Saher Sidhom
- Creative researcher/ Image licensing and Copyright specialist Laura Weatherburn

Lead instructor

Geraldine Wharry (She/Her) is a globally known Fashion Futurist, Public Speaker, Educator and Designer with 20+ years of experience. She is also the founder of the Trend Atelier School & Community. Her futuristic forecasts and strategic insights, have been implemented with global leaders in areas as diverse as Tech, Fashion, Finance, Infrastructure, Lifestyle, Beauty, Retail, Innovation, Electronics and Youth Culture.

Her views on a future of fashion that stands at the crossroads of Tech, Purpose and Sustainability are regularly featured in the press such as Vogue Business, The Guardian, Sunday Times, BoF, the BBC, GQ, and Dazed.

Geraldine is a fellow of the RSA and member of the United Nations Conscious Lifestyle and Fashion network. She is a keynote speaker and has guest lectured at universities such as the Royal College of Art, Central Saint Martins, Conde Nast, London College of Fashion and the Institute of Design.

The Future is Here

Unleash your futures methods, strategies, creativity and philosophies

Forecast Like a Futurist

Unlock the Vision in You

The Future is Here

Unleash your futures methods, strategies, creativity and philosophies

Forecast Like a Futurist

Unlock the Vision in You

Forecast Like a Futurist

Unlock the Vision in You

Forecast Like a Futurist

Unlock the Vision in You

What professionals say about the transformation our mastercourse delivered

Caitlin Monahan

"Learning the tools to develop your own perspectives about the future makes it that much more exciting. You learn to develop tools to critically analise big social issues. This course was fundamental to the success of my project"

Caitlin Monahan, WGSN strategist, design manager and Managing director of Limbo & Hatch, London UK
PJ Almera

"One of the most in-depth online courses I have ever taken. It is very engaging, captivating and it’s complete. All the things you need to learn Geraldine discusses. It’s very insightful and eye opening"

Patrick James Almera, Interdisciplinary Architect, Designer, Creative Director, & Founder of ACIIID agency, Manila Philippines
Nayara Moia

"I have been working in trend research for 7 years and the course helped me organise my research and sources, become more focused. The methodologies Geraldine taught us were very interesting and I felt very supported"

Nayara Moia, Future strategy & consumer behaviour consultant, Brazil & Sweden

From the fundamentals to delivering a future forecast

The learning journey in our mastercourse is designed around 9 essential steps to effectively carry out the work of future foresight.
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What’s in the course and curriculum?

Enrol here

1

Welcome to the course
  • Introduction to the Course and your Teacher
  • Making the most out of your Master course
  • Let me know why you’re committed
  • Reading & Listening List

2

The Key Ingredients to Future Trend Forecasting
  • Intro of the module + workbook
  • What is Trend Forecasting & Why is It Important?
  • What Makes a trend?
  • Our Obsession with the New
  • The Future of Trend Forecasting
  • Trend Timelines & Why they are Key to Frame your Forecast
  • The Fundamentals of the Trend Atelier Method: HUNT - IDENTIFY- GATHER
  • Trend Atelier Method: The Trend Eco Systems
  • Trend Atelier Method: The Trend Molecules
  • The Different Types of Research
  • Cross-Cultural Analysis
  • Intuitive Forecasting
  • Data Driven Research & Forecasting
  • Using Chat GPT for social listening and Trend Forecasting by Chloe de Ruffray
  • Scenario Planning + Fictioning
  • Speculative Design with Tina Gorjanc
  • The Most Common Confusions
  • Who Where What Why?

3

The HUNT Phase of the Trend Atelier Method
  • Intro of the module + workbook
  • Identification of your Research Problem & Project Brief
  • Time Management & Productivity Hacks
  • Step 1: Research Wide & Deep
  • Where to Research: RESOURCES
  • How to organise your Research: RESOURCES
  • Research Ethics & Culturally-Sensitive Methods
  • Understanding Cultures & Decolonising trends with Koura Rosy Kane
  • The Importance of History: looking backward to understand the future
  • Bringing in the Experts
  • Creating a Deep Network & Community featuring Saher Sidhom founder of Hackmasters
  • Community as Unconventional sources of cultural creation: Who makes the new? with Rumi Josephs
  • Using Language as a Tool for Exactitude & Creativity
  • Visual Research & Iconography
  • Step 2: Review your HUNT
  • Step 3: Stopping Point Pre Edit
  • The Hardest Thing to teach

4

The IDENTIFY Phase of the Trend Atelier Method
  • Intro of the module + workbook
  • Stepping away to allow creative thinking
  • Brainstorming & Sharing Ideas
  • Step 1: Key Messages Are Solidified
  • Wording, Trend Titles & Draft writing
  • Step 2: Time to structure the Forecast
  • Step 3: Image Management & Filing
  • Forecast Deliverables
  • Iteration as a key way to refine your findings

5

The GATHER Phase of the Trend Atelier Method
  • Intro of the module + workbook
  • Step 1: Key messages are finalised
  • Editing Editing Editing!
  • Step 2: Visual Prototyping & Key Images
  • Prototype the future with Digital art with guest interviews curated by Caitlin Monahan
  • Copyright & how to seek permission when using imagery with Creative researcher Laura Weatherburn
  • Writing your final Forecast & Tone of Voice
  • Step 3: Design the Forecast: TEMPLATE
  • Finalising your Forecast

6

Conclusion & What’s Next?
  • What you'll Learn in This Section
  • How to allow ideas to grow
  • How to harness trends whilst maintaining originality
  • Rewilding Trend Forecasting
  • Amplifying your message & The Power of Trend Content
  • Purpose: Finding your voice
  • Congratulations on completing your Mastercourse! What is next?

What you will receive

Instantly after purchase, you will get lifetime access to our course on the essentials of future forecasting:

63 lessons. 6 modules. 5 hours of videos.

Downloadable audio recordings and video transcripts.
A networking forum on Circle to exchange with fellow students and your lead instructor. Also available on IOS and Android.  
Downloadable workbooks, clear exercises and quizzes to track and record your progress.
Downloadable trend report template, research library and foresight resources. Extensive inspiration links.
Certificate of completion.
A future foresight process and approach used to create high-performing future macro trend forecasts, with today's ethical, technological and creative priorities in mind.

Were lectures packed with impactful examples and inspiration?

87.5
%
Excellent - 5 out of 5 rating from students
12.5
%
Very Good - 4 out of 5 rating from students
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Who is Forecast Like a Futurist for?

Our comprehensive mastercourse is for future foresight professionals, creative industry players, innovators, designers, young graduates and academics. Our students include seasoned experts as well as young creatives seeking to solidify their skills.

More Positive Reviews of Forecast Like a Futurist

Having been a designer and now pursuing a MSc in Sustainability, the Trend Atelier school and founder Geraldine Wharry's work resonates deeply. As a result of completing the forecasting course, I secured several freelance forecasting jobs.

Gemma Hardy
Designer, Sustainability & Creative Researcher

"Geraldine taught me that to be a forecaster and detect the future, not only you must work on your skills to recognise patterns through society and disciplines but simultaneously you should keep thinking how those changes, that are occurring before your eyes, will impact the future. Geraldine was an inspiring teacher, futurist and even more as a person."

Giulia Moschen Bracho
Trend Researcher,

"I just wanted to say I've loved the course - everything about it! I have gained some great insight, direction and confidence from listening to your experience. I have decided to re-engage with design more sustainability and authentically and this course has given me such a wealth of research to explore and take with me. Thank you for all our help."

Christine Teeling
Print Designer

Thank you Geraldine for sharing all this amazing content. I've been studying Trend Research for years now, and I'm always looking for more experts to learn from. There is just so much to discover! Thanks again!

Andrea Riggio
Fashion Designer / Founder & Instructor on I-Trends Lab

This was a great course with an awesome instructor! The course helped me understand how to combine my intuition with data to form a comprehensive trend report. When I started the course, I did NOT know the theory behind trend forecasting. You, the course, gave a clear understanding of the theory behind trend forecasting and its importance. It was inspirational and very resourceful. I would love to make the whole course into a hardcover so I can have it at all times. Thank you so much!

Ana Ortega
Fashion Educator

This course addresses and delivers against all of my expectations. I'm very interested in the impact of trends on health and wellness and how the future of science-led innovation, and technology will deliver innovation and insights in new and exciting ways - add design/system thinking, the creative industry and the solutions are exponential. This course is amazing and has already provided some break-through thinking. Thank you Geraldine and I look forward to learning more and applying what I'm learning in new ways.

Melanie Irons
Entrepreuneur

I am super excited to be part of the course. There has been so much valuable information already. For me, the thought of "collective fiction will shape society" is def an epiphany and while it is quite obvious, I've never really put it into context until now. Another thing is the possibility for trend forecasting to help shape a more sustainable mindset, so we can finally leave the crazy "24 collections a year madness" behind. It is time for a change!

Julia Klein Klute
Denim Designer

"The course is amazing, so much information to digest, so much inspiration and also it is so generous of you to share all the templates and know hows you have gained over the years!"

Ola Debska
Educator and business owner

Patrick James Almera

Interdisciplinary Architect, Designer, Creative Director, & Founder of ACIIID agency, Manila Philippines

"One of the most in-depth online courses I have ever taken. It is very engaging, captivating and it’s complete. All the things you need to learn Geraldine discusses. It’s very insightful and eye opening"

Future Foresight for Visionary Impact


Our mastercourse emphasizes the importance of leveraging future forecasting to benefit both planet and people. Recognizing the urgency of the present moment, we challenge our students to face the future intelligently—not blindly chase trends—and to deeply understand their societal implications.

By fostering a socially and environmentally conscious approach, we aim to empower our students to make impactful and responsible decisions that contribute to a better world.

FAQs - Frequently asked questions

Here are a few key details you might want to know about the course and live workshops.
*How long do I have access to the course?
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With this course can I get a job as a Trend Forecaster or Futurist?
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What if I am unhappy with the course?
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I have other questions before enrolling. Can I talk to someone?
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Do you offer discounts?
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I’m an experienced Trend Forecaster. Would I still benefit?
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I am not a Fashion Designer, will this type of Trend Forecasting Methodology work for me?
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Will this course teach me how to manage a trend forecasting project?
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When can I have access to support?
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Course Certification
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How long does it take to complete the course?
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Learn and perfect your future foresight skills with methods, vision and purpose

Instantly after purchase, you will access to our course on the essentials of future forecasting.

Buy Now Pay Later is now available with Klarna or Afterpay at our checkout.
FORECAST LIKE A FUTURIST MASTERCOURSE
Lifetime access
£300
Includes:
6 cohesive modules and 63 lessons led by Geraldine Wharry and expert guest lecturers
Downloadable audio recordings + video  transcripts for ease of use
Access to our online lecture hub including networking space and access to your teacher. App available in IOS & Android.
Downloadable workbooks, exercises and quizzes to track and test your learning journey.
Downloadable trend report template, research library and resources for organising your foresight work
A future foresight process and approach used to create high-performing future macro trend forecasts, with today's ethical, technological and creative priorities in mind.
Certificate of completion.
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